ABOUT

RITTRHAUS SUSTAINABLE CLOTHINGRITTRSHAUS SUSTAINABLE CLOTHING
For me it's about creating peace of mind and inspiring awareness about the fact that we always have a choice

I am Heleen Rittershaus and I spent the first 20 years of my life in 4 different continents. I have been living in Amsterdam for the rest of my life so far and the journey has not stopped to amaze me.
After four years of studying photography at Art School, I joined the Royal Dutch Airlines as a flight attendant in 1995. Seventeen wonderful years later I chose to resign, as I felt the urge to tap back into my creativity and to reinvent myself all over again. My inspiration and motivation to do this, is the journey of life itself and I am still learning from it every day.

Connecting the dots

Looking back and 'connecting the dots', it became apparent to me that creating visual mindfulness, had become a red thread within my creative expression.
Collecting memories photographically, as a tangible overview of my life, has helpt me to get a grip on, as well as let go of, the often changing surroundings and people I had come to know. The pocket camera my parents gave me when I was 12 quickly became my 'organising eye' and nowadays, my smartphone is fulfilling this same need to visualise the sanctuary I often crave. 
During my work as a flight attendant I realised how Flight Safety Instructions, needed to keep you safe up in the air, also give you the same clarity of mind and sense of direction we sometimes need in our daily lives too. Printing these expression on sustainable basics and wearing them on you like a mantra, has made it possible to share this concept of Flight Safety = Life Safety!

RITTRSHAUS: inspiring (personal) sustainability

RITTRSHAUS is about sustainability in the broadest sense. How to live life so that it takes you where you want to go in the long run. Experiencing your own 'response-ability'. Becoming self aware and making a positive difference through the choices you make.
Creating awareness about your mind-set, realising what you stand for and how everything you do, say, buy, eat or avoid, has an impact. And that it reflects your mind, your character, your heart, your soul and evidently, your life.
How are you influencing your life and is it taking you where you want to go?
 

COLLABORATIONS

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